(Photo: Channel Ten)

"One thing's for sure, Australia will be talking about it," Matt Campbell, managing director for The Shire's production company said, and his words could not be truer.

Facebook and Twitter lit up last night as Channel Ten's first episode of The Shire went to air. While most people found characters like the tanned up botox girls comical, others felt that this show was an embarrassing representation of Australians.

Unfortunately 'What a load of crap, channels a scraping the bottom of the toilet,' 'Worst show ever!' and 'Too many fish lips and plastic faces' were the general consensus among fans on The Dirt's Facebook page.

What did you think of The Shire? Will it be your new guilty pleasure or will you be switching the channel?